Brita
Everyone knows Brita; one could probably say they are the ‘water filter of America’. However, the user and site experience was lacking. Customers were use to being directed to Amazon or Walmart to buy new filters and products after visiting the Brita site. Our objective for Brita and all other DTC brands under the Clorox umbrella was to bring all site experiences in-house and begin serving our customers and fulfilling their orders directly.
As Art Director, I directed, planned, and organized the photoshoots, chose selects and retouched the majority of them in post-production, chose and arranged for models as well as studio space, and managed all timelines for an on time launch date. All in all, the end result was fantastic and as one of the largest revenue drivers for Clorox, the team and customers were very pleased.
