Fellow

At Fellow, we are reimagining men’s healthcare while removing stigma, providing clinical validated + peer-reviewed, and trusted fertility insights to men across America. It all starts with a simple and easy at-home test that is mailed back to our CLIA certified lab in San Leandro, CA - talk about out-of-the-box thinking, literally. No more sketchy sample collection rooms with magazines to ‘help you produce your sample’ or sample baggies sitting in clinic waiting rooms or hallways. With results in 1.5 business days on average and unparalleled customer service and medical support, men have a better and more convenient option for gathering fertility insights for themselves and future family. 

Fellow had numerous events and initiatives that were so fun and rewarding to work on. Ranging from rom designing and working with vendors for socks as giveaways for conferences and events to reinventing and breathing new life into our social presence to conceptualizing a full campaign for March Madness (or should I Vasectomy Madness). Testing and working with ads and LinkedIn also proved to be quite difficult as all fertility products and medical devices are not allowed to advertise. Instead, I brought some awareness focused catchy and unique headline combinations to drive intrigue vs a fertility product being front and center. We also tested a gated PDF download one pager for clinicians on LinkedIn to see relevant information as to why we are the best in the space. 

Overall, thinking strategically and trying new things can be a challenge, but at the end of the day it drove more awareness and clickthroughs by 70% with the vast majority of recommended new creative not getting rejected by the ad platform.