NFL
Conceptualizing the 2017 Pro-Bowl at the NFL was an incredible experience, implementing my own personal twists on what I brought to the creative table. Presentations and mockups of how, what, and why I would present the Pro-Bowl was a challenge that got me riled up inside creatively.
Reinforcing the concept that Orlando is a city known for amusement parks, known for enormous metal structures, linking and coming together for strength, jagged edges of equipment, where hard and soft edges come together to build something stronger than you could ever image. My thought was that if teams are stronger when they rely on one another, that has more structural and conceptual correlation to Orlando than one could ever hope for.
